A solid social media marketing plan can really benefit your business. Without fully understanding the facts behind a great strategy, though, you may see no benefits. If your competition is falling for the aforementioned myths and you are not, though, your company will be in a strong spot.

Scheduling Tools Are Prepared For Everything

Scheduling tools are good for businesses on social media. However, they are not enough. You need to sign on to respond to and communicate with people engaged on the page. It is also best to post certain content, such as industry-related breaking news, when it’s happening. Use schedulers if they help, but remember a live person is always better.

The More Followers, The Better

Many small business owners gauge their social media marketing success on how many followers they have. However, this isn’t always the case. Many page purchase followers, and some businesses gather additional followers through contests. In either of these cases, engagement is not likely to follow.

Instead, focus on different metrics. The amount of ‘likes’ and ‘shares’ is one important indicator, but looking at click-through rates and genuine comments is even better. This shows real interaction, and it will tell you which content is doing best for your organization.

Social Media Is Free of charge

Social media theoretically is free, but oftentimes, having social media success is not. Facebook, for instance, does not show your content to everyone who likes your page. It all depends on how much engagement the post gets. Sometimes, it’s important to promote a post. Unless a business owner is skilled in marketing themselves, it is also essential to have a social media manager.

There is no doubt that social media marketing can do wonderful things for a business. All of these advantages, though, can be quickly undone if you do not grasp social platforms. Don’t fall for these myths, and you will be a step ahead of the competition.