Effective – Inexpensive – Targeted
YouTube is a powerful force that can be used by businesses today to promote, brand and inform. YouTube has a ad words type of campaign known as TrueView. True View lets you target your videos to a specific audience and do so at a remarkable price usually in the area of 10 to 12 cents a view. You only pay for the views if the prospects watch at least 30 seconds of the video. This can be an inexpensive way to get your product or service in front of your prospects that are searching YouTube for an answer.
Imagine a $100.00 a month budget resulting in thousands of impressions and 833 people watching your video ad.
There are 2 Types of TrueView Ads
In-stream TrueView videos play before or during another video from a YouTube partner. Viewers see five seconds of your video and then have the choice to keep watching or skip it.
You pay when a viewer watches for at least 30 seconds or to the end of the video (whichever is shorter) or clicks on a card or other elements of your in-stream creative.
TrueView in-display videos
The In-display ads appear alongside other YouTube videos, in YouTube search pages, or on websites on the Google Display Network that match your target audience.
You pay only when a viewer chooses to watch your video by clicking on the ad
Call us today for a free consultation of what TrueView ads can do for you.
YouTube Statistics To Consider
Number of Hours Of Video Uploaded To YouTube Every Minute
YouTube Viewers Using Mobile Devices 88% Extra Time Spent On Website That Uses Video 80% Conversion Increase On Pages Using Video
Extra Time Spent On Website That Uses Video
Conversion Increase On Pages Using Video
Executives Visit A Website After Watching A Video
Percent Of Executives That Have Called After Watching Video
Youtube Rankings Among The Search Engines
Number Of Users In Billions
US Audience That Visits YouTube At Least Once A Month
- Gen Z 83%
- Gen Y 70%
- Gen X 58%
- Young Boomers 49%
- Older Boomers 40%
- Golden Gemeration 30%
- All 57%
Youtube has more visitors than Facebook or Twitter.
When video is included in a email the open rate increases 200% to 300%